Eco Conscious:  Minimizing the impact on the environment is at the heart of the production of  eco-conscious brands.

Fairly Produced: Made with a fair trade principle in place, this means that the workers are paid decent wages and that their working conditions are closely monitored to ensure they are fairly treated

Hand Made: Celebrating the beauty of hand made products.

Recycled: Using recycled or vintage materials as part or full.

Sharing The Profit:  Brands that have a charitable focus and support foundations that benefit from a share of profit from sales.

Organic: Has been produced without the use of chemicals in the processing of raw fibers to the finished product.

Locally Sourced: Encourage locally sourced products from young designers and offer a route-to-market that may not have been open to them. At the same time, reducing carbon foot print from transportation.